IronFrame is a Shopify engineering retainer for DTC brands that need fast, reliable execution — without the overhead of an agency or the risk of a freelancer.
The problem
Small changes compound into big problems. Apps conflict. Theme updates overwrite custom logic. Manual processes slow you down.
App conflicts
New apps clash with existing integrations and custom code.
Manual bottlenecks
Ops tasks pile up. Reconciliation takes hours. Issues surface after customers feel them.
Theme regressions
Updates overwrite customizations. Rollbacks take hours.
No clear ownership
Releases ship without accountability. When something breaks, ownership is unclear and fixes stall.
The solution
We move fast using modern tools, backed by senior review, QA, and release ownership. You get a team on standby — not a code generator.
We combine AI-accelerated development with human verification, testing, and production-safe deployment — so speed never comes at the cost of stability.
How it works
We review your store — theme code, apps, integrations, and known pain points. You get a clear picture of what's broken, what's risky, and what to fix first.
Every change is built and tested in a staging environment. Nothing touches production until it's been reviewed by a senior engineer and QA'd against your live data.
We ship to production with full ownership — a rollback plan in place, post-deploy checks run, and you notified the moment it's live.
Every deployment comes with a written changelog. You always know what changed, when, and why — no black boxes, no guessing.
What we do
No design. No CRO. No strategy decks. Just clean, production-safe Shopify engineering — scoped, reviewed, and shipped.
Fast diagnosis and resolution of Shopify bugs — checkout issues, theme conflicts, broken logic — with a documented fix and post-deploy verification.
Bespoke Shopify functionality built to spec — custom metafields, storefront logic, Liquid templating, and checkout extensions.
Connect third-party apps, custom APIs, and data pipelines to your Shopify store without breaking existing logic or checkout flow.
Performant, pixel-precise Shopify theme work — new sections, layout changes, and customizations that survive Shopify updates.
Core Web Vitals, LCP improvements, script loading strategies, and image optimization — measurable speed gains on real Shopify stores.
On-call response for production incidents — store outages, broken checkouts, failed deploys — with a clear escalation path and rapid fix.
Why IronFrame
| IronFrame | Agency | Freelancer | In-house | |
|---|---|---|---|---|
| Senior-level Shopify engineers | ||||
| Production-safe deployment process | ||||
| Responds within one business day | ||||
| No long-term contract required | ||||
| Clear release ownership | ||||
| AI-accelerated workflow | ||||
| QA and rollback on every release | ||||
| Scales up or down on demand | ||||
| No hiring or onboarding overhead | ||||
| Dedicated point of contact |
About
IronFrame was founded by Jesus Salinas — a Shopify engineer who spent years as tech lead at Shapermint, one of the US's largest DTC brands. He's seen what breaks at scale, what slows teams down, and what good engineering process actually looks like in production.
Our team doesn't just maintain other people's code — we build our own. EchoBrain, a production reviews app built entirely in-house, is currently live on the Fourthwall platform. We ship software the same way we'd want it done on your store.
This isn't a dev shop that hands off work to juniors. Every task goes through senior review. Every deploy has a rollback plan. Every client gets a changelog. That's not a selling point — it's just how we work.
We work with a small number of clients at a time, on purpose. Every retainer gets real attention.
Shapermint
Jose served as tech lead for one of the fastest-growing DTC brands in the US — $20M+ in revenue, complex Shopify infrastructure, and a team that couldn't afford downtime.
Weezie Towels
Production Shopify engineering work for a premium DTC brand. Custom features, theme development, and ongoing retainer support.
FitBelly Miami
Active client. We handle all Shopify engineering — from bug fixes to new feature rollouts — so their team can focus on growth.
Plans
Month-to-month. Pause or cancel anytime. No long-term lock-in. All plans include senior engineer review, QA, and production-safe deployment.
Maintain
Build
Most popularScale
No setup fees. No contracts. Cancel anytime with 7 days notice.
Free audit
We'll audit your Shopify setup, identify what's broken or risky, and tell you exactly what we'd fix first — no commitment required.
Get a senior Shopify engineering team on retainer. Ship faster. Sleep better.
FAQ
Bug fixes, new features, app integrations, theme development, performance work, and emergency support — anything that requires Shopify engineering. You submit requests, we scope them, and we ship. Large projects get broken into scoped pieces of work so you see progress incrementally rather than waiting on one big delivery.
First response within 24 hours on Maintain, 8 hours on Build, and 4 hours on Scale. Delivery depends on scope — simple fixes ship same or next day, larger work is broken into stages so you see progress throughout.
Yes. We work in your dev environment or a staging theme, and deploy to production only after QA and your sign-off. Every release includes a rollback plan and a post-deploy check.
We revise until it's right. Revisions are included — no extra charge. If something ships that breaks in production, we fix it immediately at no cost. We own the outcome, not just the delivery.
Yes. We're experienced with checkout extensibility, B2B features, multi-store setups, and the constraints that come with high-volume stores.
You can cancel with 7 days notice — no penalties, no lock-in. Month-to-month only. If your needs change, you can move between plans or cancel entirely without any friction.
We review your Shopify store — theme code, apps, integrations, and anything that looks risky or broken. You get a plain-English summary of what we found and what we'd fix first. No charge, no commitment required.
We use AI-accelerated development tooling to move faster — but every line of code is reviewed by a senior engineer before it ships. AI speeds up the work; humans own the quality and the release.